Bitly alternative
The best Bitly alternative without the enterprise price tag
Slugy is the open-source URL shortener for teams: branded links, QR codes, bio pages, and conversion tracking — free to start, no sales call.
Why teams switch from Bitly
- Custom domain from day one — Bitly gates branded domains behind its $29/mo Growth tier
- Lead conversion tracking on Pro and sales revenue analytics on Growth — Bitly stops at clicks
- Bio pages and QR codes included with every link, not separate products or monthly caps
- Free plan with no credit card, backed by an open-source codebase
Slugy vs Bitly vs Dub.co
| Slugy | Bitly | Dub.co | |
|---|---|---|---|
| Free plan | Free, no credit card | 5 links/mo · 2 QR/mo | 25 links/mo · 1K events/mo |
| Custom domain to start | Included | Growth plan ($29/mo) and up | 3 domains on free |
| QR codes | With every link | 2/mo on free | Included |
| Bio / link-in-bio page | Included | 2 landing pages/mo on free | Check current plan |
| UTM Builder | Included | Core plan and up | Included |
| Lead conversion tracking | Pro + Growth | Business ($90/mo) and up | |
| Sales analytics with revenue | Growth plan | Business ($90/mo) and up | |
| Open source | Public on GitHub | AGPLv3 |
Bitly limits from bitly.com/pages/pricing, Dub Links limits from dub.co/pricing/links — last checked October 2026. Plans change, so verify before you buy.
Competitor plans and limits checked against public pricing pages on 30 September 2026. Both Bitly and Dub.co move these numbers regularly — verify before deciding.
Where the dollars differ: a small-business example
Illustrative example with hypothetical numbers — not a customer story
A boutique store runs two influencer links for the same drop. Both get ~1,000 clicks — identical in Bitly. In Slugy, link A shows 12 orders worth $580 and link B shows 34 orders worth $1,740, because Growth attributes Shopify sales back to the click that drove them. The team doubles spend on influencer B and prints link B's QR on packaging. That revenue view — plus Shopify attribution and Zapier follow-ups on every sale — is what Bitly's click counts cannot answer. Full method in how to track link conversions.
Migrate in three steps
- 1
Export from Bitly
Download your links as a CSV — slugs, destinations, and UTMs come with you.
- 2
Connect your domain
Point your custom domain at Slugy with the guided DNS setup, in minutes.
- 3
Import and go
Upload the CSV to Slugy. Links, QR codes, and analytics start working immediately.
Want the full breakdown? Read Slugy vs Bitly compared.
FAQ
Questions, answered
Migration, domains, pricing — the objections everyone asks about.
Ready to leave per-link limits behind?
Switch in minutes: custom domains from day one, revenue analytics on every link, and CSV migration from Bitly included.