Free UTM Stripper — Clean URLs in One Click
Paste a tagged link to remove UTM parameters and ad click IDs. Runs entirely in your browser — your URLs never leave this page.
Need the opposite? Build UTM-tagged URLs with the free UTM Builder.
UTM stripper FAQ
What does a UTM stripper do?
It removes tracking query tags — utm_source, utm_medium, utm_campaign, utm_term, utm_content — plus ad click IDs like gclid and fbclid, leaving the clean destination URL behind.
When should I strip UTMs instead of adding them?
Strip before sharing a link publicly or re-tagging a campaign: old tags would otherwise pollute your new reports. Build fresh tags afterwards with a UTM builder so every click attributes correctly.
Does this tool upload my URLs anywhere?
No. Stripping runs entirely in your browser with JavaScript — the URL you paste never leaves this page, and nothing is stored.
Which parameters are removed?
The five standard UTM tags plus common ad click IDs: gclid, gbraid, wbraid, fbclid, msclkid, dclid, ttclid, li_fat_id, mc_cid, mc_eid, igshid and mkt_tok. Everything else in the URL is preserved, including fragments.
Will stripping break the link?
No. Tracking tags are metadata for analytics — the page, product, or article loads identically without them.