Build clean campaign URLs with validated source, medium, campaign, term and content. Auto-formatted, encoded and ready for GA4.
1 · Destination
2 · Required tags
e.g. spring-launch, black-friday, ebook-download
3 · Optional tags
Result
90 charshttps://slugy.co/pricing?utm_source=newsletter&utm_medium=email&utm_campaign=spring-launchLong links look spammy in public. Shorten with Slugy to keep the tags but hide the clutter — then track which links convert.
01
Paste & pick
Drop in any URL, then tap a preset or type your own tags.
02
Validated live
Missing tags, uppercase and spaces are flagged before you copy.
03
Copy & measure
Paste into ads or email — attribution flows straight into GA4.
Platform guides: Google Ads UTM Builder · Meta Ads UTM Builder · TikTok UTM Builder · LinkedIn UTM Builder · Email UTM Builder · GA4 Audit UTM Builder
The five tags GA4 understands — and what to put in each.
| Parameter | Means | Example |
|---|---|---|
| utm_source | Where traffic comes from | newsletter · google · linkedin |
| utm_medium | How it reaches you | email · cpc · social · qr |
| utm_campaign | Which campaign | spring-launch · black-friday |
| utm_term | Paid keyword / audience | url-shortener |
| utm_content | Variant / placement | header-cta · ad-variant-b |
FAQ
Use cases
One naming convention, every channel. See how each team tags campaigns so GA4 reporting stays clean.
Client work means every campaign needs its own clean attribution — and a naming convention your whole team can follow. Standardise sources and mediums across accounts, then hand clients GA4 reports that reconcile on the first try.
?utm_source=clientname&utm_medium=email&utm_campaign=q4-launch&utm_content=header-ctaTrack signup paths from docs, changelogs, partner listings and lifecycle emails. Consistent UTMs let you compare activation by channel instead of guessing which blog post or integration page actually converts.
?utm_source=docs&utm_medium=referral&utm_campaign=api-guideGive each sale, product drop and paid placement its own campaign tag so GA4 ties revenue back to the exact creative. Distinguish organic social from paid social with utm_medium, and vary utm_content per ad variant to compare ROAS.
?utm_source=instagram&utm_medium=paid_social&utm_campaign=black-friday&utm_content=reel-aEvery ad variant deserves a distinct utm_content so optimisation platforms and GA4 agree on what won. Pair utm_term with the target keyword or audience to keep paid search reporting clean.
?utm_source=google&utm_medium=cpc&utm_campaign=spring-launch&utm_term=url-shortenerKeep organic traffic honestly labelled as organic so it never mixes with paid. Tag newsletters, backlink placements and content collaborations separately, and use utm_content to see which internal CTA placement drives engagement.
?utm_source=newsletter&utm_medium=email&utm_campaign=monthly-roundup&utm_content=heroAttribute every send, drip and lifecycle message. Use utm_medium=email and put the specific campaign in utm_campaign, then utm_content for the button or banner a subscriber actually clicked.
?utm_source=newsletter&utm_medium=email&utm_campaign=weekly-digest&utm_content=header-ctaSeparate platforms by source and paid from organic by medium. One campaign tag per post or story, and utm_content per slide or variant, so you can tell which format actually moved traffic.
?utm_source=linkedin&utm_medium=social&utm_campaign=founder-story&utm_content=carousel-1Track every link in bio, sponsor slot and collaboration in one dashboard. Tag each sponsor or platform so brand deals are measurable, and shorten the finished campaign URL so long UTM strings never clutter your posts.
?utm_source=youtube&utm_medium=video&utm_campaign=sponsor-acme&utm_content=descriptionA shared naming convention stops 'Email', 'email' and 'e-mail' becoming three rows in GA4. Agree on a short preset list, build campaign URLs together, then hand off links with consistent tags.
?utm_source=newsletter&utm_medium=email&utm_campaign=team-updateGive every partner their own utm_content so payouts and performance line up. Use utm_medium=affiliate everywhere, and let Slugy shorten the tagged URL so the destination stays clean and trackable.
?utm_source=partner-x&utm_medium=affiliate&utm_campaign=always-onReady to build one? Open the free UTM Builder — no login, then shorten the result with Slugy.