BL.INK is an enterprise link platform: branded shortening, serious analytics, and the administrative controls regulated organizations expect. If your procurement checklist includes a compliance review and a named account manager, that is what you are paying for.
Slugy takes the analytics-first instinct — referrers, campaigns, geo, devices, and a click-to-lead funnel — and makes it self-serve. That is a genuine difference in positioning, and it is also the honest limit of the comparison: BL.INK sells enterprise assurance, Slugy does not.
What does BL.INK do better than Slugy?
- Compliance posture — SOC 2, data residency options, and the documentation a regulated company's security team will actually accept.
- Enterprise administration — SSO, granular roles, audit logs, and approval workflows at a scale Slugy has not attempted.
- Contractual support — named account management with committed response times.
- Very large deployments — track record with organizations running link infrastructure across thousands of users.
Slugy has no SSO, no SCIM, no audit log, and no contractual SLA. If any of those are requirements rather than nice-to-haves, stop here and take the enterprise option.
Pricing, side by side
| Plan | Slugy | BL.INK |
|---|---|---|
| Entry point | $0 free — 10 new links/mo, 1k tracked clicks/mo | Enterprise sales engagement; pricing on request |
| Custom domain | Included from Free up | Enterprise tier |
| Analytics | Referrers, campaigns, geo, device, click-to-lead funnel | Deep enterprise analytics — its core strength |
| Lead / revenue attribution | Pro ($8/mo) for leads, Growth ($29/mo) for revenue | Available at enterprise tier |
| Compliance docs and SLAs | Not offered | Included |
| Open source | Yes — public on GitHub | No |
Slugy pricing from our own pricing page. BL.INK does not publish list pricing, so its column reflects what its sales motion and documentation indicate rather than figures from a pricing page.
BL.INK does not publish list pricing. Anything quoted by their sales team will differ from what is written here.
At a glance
| Primary buyer | BL.INK: regulated enterprise · Slugy: self-serve teams |
| Time to first campaign | Slugy: minutes · BL.INK: a sales cycle |
| Compliance documentation | BL.INK |
| Open source | Slugy only |
| Analytics retention | 30 days Free · 12 months Pro · All time Growth/Premium |
The honest tradeoffs
- Compliance is not optional in some industries. Slugy cannot substitute for a vendor that hands your security team the paperwork they need.
- Self-hosting changes the conversation. Slugy's source is public, which makes an internal review easier — but that is not the same as a compliance attestation, and we will not pretend otherwise.
- Scale ceiling. Growth covers 1,500 links and 50k tracked clicks per workspace. Beyond that, BL.INK is built for the problem and Slugy is not.
How do I migrate from BL.INK to Slugy?
- 1Export to CSV. Take the export and sanity-check that slugs and destinations are intact.
- 2Reconnect your domain. Follow the guided DNS setup and lower the TTL beforehand.
- 3Import and review. Colliding slugs get regenerated — read the report and reconcile before you send live traffic.
- 4Get your security review done early. If your organization requires a vendor review, start it now. The public codebase makes it faster, but it is not a substitute for the paperwork.
Verdict
Choose BL.INK if your checklist leads with compliance and admin controls. Choose Slugy if analytics depth is what you actually want and an enterprise sales process is the thing standing between you and a branded link today.
Other comparisons
- Slugy vs Bitly — the other enterprise comparison, plus what Slugy lacks
- Slugy vs Dub.co — if open source is your deciding factor
- Slugy vs Rebrandly — branding-first versus analytics-first