Slugy vs Rebrandly: branding first, or attribution first

Rebrandly built its reputation on one thing: making links look like they belong to you. Custom domains, consistent naming, team workspaces. If the brief is “every link we hand out must be on-brand” and nothing else, Rebrandly is a sensible choice and you can stop reading.

The interesting question is what happens after launch week, when someone asks which of those 400 on-brand links actually produced a signup. That is the gap Slugy targets.

What Rebrandly does better

• Branding controls at team scale — multiple custom domains, enforced naming conventions, and workspace permissions designed for many hands publishing links.
• Mature team collaboration — a longer track record of seat management, roles, and shared workspaces across many users.
• Strong QR story — a mature QR product with custom styling and dynamic codes, if QR is a primary use case for you.
• Established support bench — a support team and documentation base built over years.

Slugy covers QR codes on every plan, including free, and supports up to 10 custom domains and 5 users on Growth. It does not have the same depth of enforced branding workflows, and we would rather say so than oversell it.

Pricing, side by side

Figures checked against public pricing pages on 30 September 2026. Plans change often — verify before you make a decision.

The analytics difference

Both tools report clicks. The difference is what happens when you try to answer a follow-up question:

The honest tradeoffs

• Rebrandly is more mature. If you have been running it for years with a settled workflow, switching costs more than the feature list suggests.
• Slugy's team features are thinner. Growth caps out at 5 users and 10 custom domains. If you need 50 seats with granular roles, Rebrandly is the more realistic fit today.
• QR is not our strength. Slugy generates codes for every link with analytics attached. If you need heavily customized dynamic QR campaigns as the primary product, Rebrandly's dedicated tool is deeper.

Migrating from Rebrandly to Slugy

1. 1Export your links to CSV. Slugs and destinations come across.
2. 2Point the custom domain. Use the guided DNS setup in Slugy; lower the TTL the day before so the switch is quick.
3. 3Import and check collisions. Read the import report — any slug that already exists in the workspace gets regenerated, so reconcile those before sending real traffic.
4. 4Republish your bio page. Most Rebrandly users also run a landing page; rebuild it as a Slugy bio page on the same domain.

Verdict

Choose Rebrandly if link branding and team workflow at scale is genuinely the whole requirement. Choose Slugy if you want branding plus proof of what worked — analytics, bio page, and conversion attribution — without running a second tool to answer “did that link work?”