Short.io targets teams that need white-label links at scale — custom domains, deep linking, and API-driven workflows. Slugy is the lighter-weight alternative: branded links, QR codes, bio pages, and analytics in one free-to-start, open-source workspace.
What Short.io does best
Short.io leans into white-labeling and developer workflows: custom domains everywhere, mobile deep links, and API-first link operations for larger catalogs. Teams embedding links into their own product surfaces are its core users.
Where Slugy differs
- Faster setup — custom domain, branded links, and QR codes live in minutes, no implementation project.
- Bio pages included — a link-in-bio page with per-button analytics on your own domain.
- Lead conversion tracking — attribute signups and purchases to the link on Pro.
- Open source + free plan — public codebase, free start with no credit card, plus API keys when you need automation.
At a glance
| Category | Both are branded link platforms |
| API access | Both offer API keys |
| Bio / link-in-bio | Included in Slugy |
| Lead conversion tracking | Included in Slugy Pro |
| Open source | Slugy is open source |
Migrating from Short.io to Slugy
Export your links, reconnect your custom domain in Slugy, and import via CSV. If you rely on mobile deep-link routing, verify Slugy covers your schemes before moving production traffic.
Verdict
Short.io for white-label infrastructure; Slugy for speed and breadth — one workspace for links, QR, bio, analytics, and conversions.